Free and unique ways to grow your newsletter

CURATIONS OF NEWSLETTERS

GOOGLE BUSINESS PROFILES

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**Website might look like my old Myspace. Building in public. #WINNNINGG

Google Business Profiles, formerly known as Google My Business, are widely recognized as essential tools for local businesses to showcase their operating hours, location, contact details, customer reviews, and multimedia content. And these profiles offer untapped potential for newsletter curators and publishers looking to expand their reach.

Our Los Angeles newsletter, CuratedLA, on our Google Business Profile.

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PRODUCT HUNT

Product Hunt is a unique approach that can provide several key benefits:

• Increased Visibility: Product Hunt exposes your newsletter to a tech-savvy, engaged audience of early adopters and industry professionals. This initial boost can lead to thousands of website visitors, potentially translating into new subscribers.

• Valuable Feedback: The Product Hunt Community is known for providing honest, constructive feedback. This input can help you refine your newsletter’s content, design, and overall strategy to better serve your audience.

• Networking Opportunities: A successful launch can attract the attention of bloggers, journalists, and potential collaborators. These connections may lead to mentions in other publications, further expanding your newsletter’s reach.

• Long-Term Discoverability: Even after the initial launch, your newsletter remains listed in Product Hunt’s discovery, providing ongoing opportunities for discovery by users searching for relevant content.

• Potential for Viral Growth: If your newsletter resonates with the Product Hunt Community, it could trigger a snowball effect of shares and recommendations, prompting Product Hunt to 'Feature’ your newsletter within their Top Products of the Day, Week, Month, etc.

MAXIMIZE PRODUCT HUNT LAUNCH:

• Craft a compelling product story that highlights your newsletter’s unique value proposition.

• Prepare engaging promotional content, including eye-catching images and a well-written description.

• Engage actively with the community during the launch, responding to comments and questions promptly.

• Leverage your existing audience by notifying them about the launch and encouraging their support.

CREATIVES + TRADE SHOWS

APPROACHING CREATIVE AGENCIES

To initiate these partnerships, consider crafting personalized email templates that clearly communicate your newsletter’s value proposition and the benefits of the collaboration. Your email should include:

• A brief introduction to your newsletter and its audience.

• An invitation for the PR/creative agency to share relevant content or news about their clients, or brands that they represent.

  • We receive PR + marketing materials all the time at CuratedLA, with much of the content being very valuable to us, sharing it with our audience.

• An offer to complimentary promote their clients’ achievements or initiatives in your newsletter.

By reaching out to PR and marketing agencies with well-crafted emails, you can cultivate valuable relationships that not only enhance your content, but also drive subscriber growth. This approach not only diversifies your newsletter’s offerings but also positions you as a key player in the industry, fostering a network of collaboration that benefits all parties involved.

TRADE SHOW DIRECTORIES

In the quest for unique + engaging content, newsletter operators have a powerful yet often overlooked resource at their fingertips: industry trade show directories. By tapping into this wellspring of public information, newsletter operators can uncover a wealth of potential content sources and expand their network of industry contacts.

UNCOVERING LOCAL TRADE SHOWS

Start by researching trade shows in your area or within your industry niche. Websites like EventsEye, 10times, or industry-specific associations often maintain comprehensive lists of upcoming trade shows. These events, whether local, regional or national, serve as hubs for industry players + innovators.

MINING THE EXHIBITOR LIST

Once you’ve identified relevant trade shows, visit their official websites. Most trade show organizers publish a list of exhibitors, which is essentially a directory of companies active in your field of content. This list is a treasure trove of potential content sources + collaborators for your newsletter. And yes, also offering industry leaders a guest/opinion piece on your newsletter leads to organic growth.

REACHING OUT TO EXHIBITORS

With the exhibitor list in hand, you can now reach out to these companies directly. Craft a personalized email introducing your newsletter and expressing interest in their products or services. Here’s where the magic happens:

• Request Media Materials: Ask if they have any press releases, product announcements, or other media materials they’d like to share with your audience. Pro Tip: identify press release aggregators, like PR Newswire.

• Offer Coverage: Propose featuring their brand or products in an upcoming issue of your newsletter.

• Seek Expertise: Inquire about the possibility of an interview with a company representative for expert insights.

• Explore Collaboration: Suggest potential collaborative content ideas that could benefit both parties.

BENEFITS OF THIS APPROACH

• Fresh Content: Gain access to the latest industry news and product information.

• Exclusive Insights: Potentially secure interviews or insider perspectives not available elsewhere.

• Networking: Build relationships with key players in your industry.

• Credibility: Enhance your newsletter’s authority by featuring recognized brands and experts.

By systematically exploring trade show directories and reaching out to exhibitors, newsletter operators can significantly expand their content sources, build valuable industry relationships, and provide their subscribers with fresh, insightful, and exclusive content. This approach not only enriches your newsletter but also positions you as a well-connected industry insider.

Interested in curating the heart of your brand with us at Curations? Inquire, we’d love to know what you are creating.